Thursday, May 15, 2014

Edward Ruscha, Pictures and Words

Edward Ruscha, Dare
According to Kit White, "Illustration is a visual aid to a text or an idea and is subservient to that primary agent.  Fine art, while it may illustrate an allegory or concept, has always attempted to maintain its role as primary vehicle; an autonomous form embodying the text...This is part of art's nonutilitarian identity."  Edward Ruscha uses pictures and words in such a way that they play off of each other, and neither is a slave to the other.  It is the selection of the picture and the word(s) that give it the context of fine art.  The picture alone or the words alone have a different meaning, then when bought together.  Ruscha's artwork challenges us to form new meanings for pictures and words.  Enjoy!
http://www.youtube.com/watch?feature=player_detailpage&v=HoNePbo9DD0

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