Zevs is a French street artist who frequently addresses issues of
consumerism and corporate advertising.His street art communicates his concern of the “highly overt visual and
violent projection of contemporary visual culture”.In his series called Visual Attacks, Zevs
works directly with the billboards and signs prevalent in the cities.Using red
spray paint he attempts to destroy the corporate images by spraying a spot of red paint dripping from the
forehead or eyes of the model.Once
again, this very public work challenges the viewer to question the inundation
of advertising in our daily lives.His
other series called Liquidated Logos, he
attempts to confront the corporate trademarks that pepper our landscape.In this work, he has paint dripping from
these trademarks, thereby attacking their “brand identity”. Corporate identity and advertising is called
into question and challenged with his art. Enjoy!
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